I ran an agency in Jakarta for a few years. Every client engagement had the same first two weeks: figure out what they should post, build a month of content, set up a calendar, then spend the next 30 days chasing them for approvals and answering the same Instagram DMs over and over.

Different client, same two weeks. Every time.

So I'm building the thing that does it. It's called bleam. It generates a month of social content from your business details, publishes it to Instagram, TikTok and Google Business Profile, and handles the DMs that come back.

This post is about what's free and what isn't, because "freemium" is a word that gets a lot of side-eye, deservedly, and I'd rather be straight about where I drew the line and why.

What's free