RIYADH: The National Center for Palms and Dates has organized awareness events in shopping malls across the Kingdom to encourage the use of dates in a variety of foods and beverages, aiming to increase their economic value and contribution to the national economy.
The events have attracted large numbers of visitors and tourists, who have sampled innovative date-based dishes and drinks. Exhibitors have showcased recipes featuring dates in foods such as kabsa, jareesh, pasta, and a range of baked goods both local and international.
The center said the campaign promotes the use of Saudi dates in everyday diets by encouraging restaurants, cafes, and bakeries to develop date-based products and menu items.
The campaign also focuses on digital platforms which feature innovative recipes for date-sweetened foods and beverages, highlighting new opportunities for innovation and expanding the use of Saudi dates across society.
Date markets across Saudi Arabia began receiving the first harvest of the season last month, with fresh and dried varieties arriving from major producing regions. The early harvest comes primarily from Riyadh, Madinah, Al-Ahsa, and Qassim, the Kingdom’s leading date-producing regions.
