Axum Capital Partners Announces Acquisition of BARCODE
NBA All-Star Victor Wembanyama Continues as Shareholder and Strategic Partner
Axum Capital Partners (“Axum”) today announced that the firm has agreed to acquire a controlling interest in BARCODE, a better-for-you, performance hydration brand, in partnership with NBA All-Star Victor Wembanyama.
"I'm incredibly excited to partner with Axum and look forward to working closely with the team as we execute BARCODE’s next chapter of growth," said Wembanyama. "I believe we have a great opportunity to establish a leading transformative hydration platform across the wellness space."
The transaction, which is expected to close during the third quarter of 2026, represents a significant milestone in BARCODE’s journey – which began early on with NBA champion and co-Founder, Kyle Kuzma, and has included notable cultural and athlete brand advocates Halle Berry, Kelly Rowland, Derrick Rose, Chelsea Gray and Carmelo Anthony, among many others.
