The 2028 project is projected to host more than 200 events a year and generate over $311 million in annual economic impact.
Live Nation Entertainment is building its first venue in São Paulo, partnering with Brazilian urban development group Cidade Center Norte on a 21,000-capacity arena slated to open in 2028.
Live Nation
Live Nation Entertainment is building its first venue in São Paulo, partnering with Brazilian urban development group Cidade Center Norte on a 21,000-capacity arena slated to open in 2028.
The project will be developed through a Live Nation-led joint venture with Cidade Center Norte, and will sit within the company’s planned urban living district in the city’s North Zone.
