India’s Yash Raj Films (YRF) has launched Raah Records, a new record label and artist incubator built to discover and develop original Indian music talent outside of film soundtracks.
The label’s first release, “Jaadugari” by singer-songwriter Aman, drops across major streaming platforms on Aug. 5.
YRF, one of India’s leading privately held entertainment studios, said Raah Records is structured as an ongoing creative partnership with artists rather than a conventional release-driven label. The company said it has already been developing musicians behind the scenes through an incubator model, with Aman becoming the first artist to step forward publicly under the new banner following a year of collaboration with the label.
Akshaye Widhani, CEO of Yash Raj Films, said: “Raah Records represents an important strategic expansion of Yash Raj Films’ music business,” Widhani said. “For over five decades, we have believed in identifying exceptional talent and creating platforms where creativity can thrive. As India’s independent music ecosystem enters a defining phase of growth, we believe great artists need more than distribution they need belief, time and long-term creative partnership. Raah Records is built around careers, not campaigns, bringing together world-class A&R, artist development, marketing and distribution to help original artists build lasting careers.”
