Just a year and a half after rebranding its production-distribution group into Studio TF1, France’s leading commercial network TF1 has quietly put it on the market, Variety has confirmed.

The broadcasting group, which is presided over by former Netflix board member Rodolphe Belmer since 2023, has hired Rothschild to oversee an early-stage sale process, according to a Reuters which was first to report the news. The outlet also cited a source reporting that the business could be valued at around €400 million.

Contacted by Variety, TF1 said it “does not comment on rumors or market speculation.”

Previously named Newen, the banner was acquired by TF1 in 2015 and became of one of France’s largest independent production and distribution groups, encompassing more 50 production companies and labels across 12 territories.

The potential sale comes as TF1 looks to shift its investment toward streaming under Belmer’s leadership. TF1’s first-half results, released last week, reflected the pressures facing TF1, which saw its revenue drop by 9.9% to €993 million, with revenue from its media division declining 10.8% to €869 million. Current operating profit also fell to €77 million.