In a new interview, Samsung talks about its decisions around the Galaxy Z Fold 8’s new shape, the color choices across its new foldable lineup, and the controversial “cushion” design still in place on Galaxy Watch 9.
Hubert Lee, Samsung’s Executive Vice President and Head of the Design Team for mobile, took to Samsung’s newsroom for a quick interview that goes over the company’s latest products. There are a few key tidbits, but the biggest talking point is, of course, the Galaxy Z Fold 8’s new shape.
While it’s somewhat obvious that the looming threat of Apple very likely played a role in Samsung building out this new form factor, Lee says that Samsung is recognizing that foldables are not a “one size fits all” approach:
Across seven generations of foldable innovation, we’ve gained a deeper understanding of how people use their devices. As user expectations for foldables have become more diverse, we have also recognized that no single foldable can meet every need – One size does not fit all.
Some users prioritize productivity and multitasking, while others value portability. Based on these insights, we expanded the Galaxy Z series lineup so each device could better serve different priorities.
