AlphaCore Wealth Advisory Strengthens Northeast Presence With Addition of Brave Family Advisors
Momentum continues with the addition of eight professionals, expanding AlphaCore's presence in the Northeast, a key strategic growth area for the firm
AlphaCore Wealth Advisory (“AlphaCore”), a leading independent wealth advisory firm, announced today the addition of Brave Family Advisors (“Brave”), a boutique wealth practice overseeing $700 million in client assets. The transaction strengthens AlphaCore’s presence in the Northeast, expanding the firm’s reach in a strategically important wealth management market and advancing its long-term growth strategy.
Founded in 1992, Brave has served high-net-worth and ultra-high-net-worth households for more than three decades through a comprehensive, personalized family office approach, building a strong reputation for helping clients navigate financial complexity. Led by Founder Brett Haire and President Scott Morrison, Brave joins AlphaCore with a team of eight professionals, including four advisors. The partnership reflects a multi-year relationship built on trust, cultural alignment, and a shared commitment to client service. The transaction adds experienced talent, infrastructure, and enhanced service capabilities that will support the firm's continued growth in Summit, New Jersey and Tiverton, Rhode Island.
