Safaricom is making M-PESA payments cheaper, increasing mobile data allocations and boosting fibre Internet speeds as Kenya’s largest telecommunications company looks to drive growth by encouraging customers to use its services more frequently, rather than simply adding new subscribers.
The changes, announced on Friday under Pata More, a new customer value offering whose Swahili name means “get more”, span almost every major consumer business at Safaricom, from M-PESA and mobile data to fibre broadband, smartphones and customer support.
Safaricom already serves most of Kenya’s mobile users, while M-PESA controlled 89.1% of the country’s mobile money market in March 2026, far ahead of Airtel Money’s 10.9% share, according to data by the Communications Authority of Kenya.
With relatively few new customers left to acquire, future growth depends on persuading existing users to spend more time and money within the M-PESA ecosystem. Pata More reflects that shift, offering larger data bundles, cheaper merchant payments and bundled services at a time when customers are becoming more selective about their spending and rivals are competing more aggressively on price.
Rather than a seasonal promotion, Pata More is designed as a long-term customer value proposition, Safaricom told TechCabal on Saturday.
