A description can name your offer in plain prose and still convert nobody — because the platform never turned the URL into a link. Here's the one-line guard that catches it.
I run an automated content pipeline. It checks, among other things, that every published video description contains a call-to-action — a link to the offer. For weeks that check was green. Conversions were still zero.
The check was lying to me, and the reason is worth thirty seconds of your attention if you automate any content.
The bug
My audit did roughly this:
// ❌ looks reasonable, is wrong
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