Guests took a virtual trip across the globe to catch a glimpse of Saudi Arabia’s emerging talent during the opening party for Saudi: Sky’s the Limit, the new showcase at Selfridges’ Corner Shop in London.
An oud, a Middle Eastern stringed instrument resembling a lute, played traditional music as shoppers wove their way around terracotta shelves at the popup destination. The shelves and glass showcases were filled with makeup, perfume, sunglasses, chocolates, and one-of-a-kind bags.
Guests also ducked under clay-colored arches to enter spaces filled with different designers’ collections, merchandised like independent shops.
Many of the ready-to-wear garments were long sleeved and made from thin breathable material suited for the arid climates of the region. They were also ideal for London’s ongoing heat wave.
For some designers, the Corner Shop showcase is a test-and-learn moment. Rebirth, by Tala Abukhaled, is a sustainable luxury brand rooted in craftwork, and the Selfridges show marks the designer’s first time U.K. market. “It’s definitely nice to experiment. The feedback has been amazing,” she said.
