$649 million investment at Pesquería plant through 2028.
EV3 assembly at Pesquería starts August 4, 2026; it's Kia's first battery-electric model built in Mexico.
Mexican-built EV3s will export to the US later in 2026.
Production of the Kia EV3 is about to get very real in Mexico. Kia and Mexican officials have confirmed a $649 million program centered on the company's existing Pesquería plant in Nuevo León, with the compact electric SUV set to roll off a newly retooled line starting August 4, 2026. That makes the EV3 Kia's first battery-electric model assembled in Mexico.
The investment runs through 2028 and goes beyond bolting cars together. It folds in upgrades to the plant, new supplier activity, and spending on charging, renewable power, and water recycling projects tied to the site. For EV shoppers and fleet operators in North America, the big questions are where these Mexican-built EV3s are headed and how the local-content ramp shapes pricing and availability.
