Xiaomi unveiled two SUVs in its SkyNomad lineup at a technology launch event on July 30, marking its formal entry into the extended-range electric vehicle, or EREV, market.
The company introduced the SkyNomad N90 Max, a flagship seven-seat SUV, and the SkyNomad N70 Max, a large five-seat all-wheel-drive SUV. The models are priced at RMB 299,000 (USD 44,232.1) and RMB 259,000 (USD 38,314.7), respectively.
Reservations opened immediately, and sales are scheduled to begin in September.
Pricing the N90 Max below RMB 300,000 (USD 44,380) places the flagship model below the Li L8 and Aito M8. The strategy suggests Xiaomi is prioritizing sales volume as it seeks to expand its automotive business.
Lower prices could help the SkyNomad models gain sales quickly, but they could also put additional pressure on gross margins.
