The U.S. ETF industry is showing no signs of slowing after a record-breaking first half of 2026. Recently, J.P. Morgan Asset Management predicted inflows will continue to exceed expectations well beyond next year as investors increasingly turn to active strategies for income, diversification and risk management.
In its latest U.S. ETF Midyear Outlook, the asset manager said ETFs attracted more than $1 trillion of inflows during the first half, the fastest pace on record, putting 2026 on track to finish 35% to 40% ahead of last year’s record. The report identifies three forces shaping investor allocations: volatility, market concentration and diversification.
Jon Maier, Chief ETF Strategist at J.P. Morgan Asset Management, believes the industry’s momentum is far from over.
“We have yet to see any signs of moderation and believe ETF inflows will outpace expectations for 2027 and beyond,” Maier told Benzinga, pointing to the structure’s liquidity, transparency and tax efficiency. He reiterated the firm’s forecast that U.S. ETF assets could reach $25 trillion by 2030.
Active ETFs Continue To Gain Share
