Let me start with the uncomfortable part. Almost every CEO and family business owner I speak with has done the same thing with artificial intelligence (AI): They delegated it. They handed it to information technology. They gave it to a task force. They asked someone junior to “look into it and come back with recommendations.”
And then they went back to running the company exactly as before. I understand the logic. You have spent your career learning what to delegate. Technology is technical. Technical goes to the technologists. That reflex has served you well for 30 years.
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This time it is costing you. Because the biggest gain available to you right now is not somewhere in your operations. It is not in your supply chain, your customer relationship management or your production line.FEATURED STORIES
It is in the two feet directly in front of you—the work that lands on your desk, that only you can decide and that you are still doing largely alone.
