PremiumTom RaynelMultimedia Business Reporter·NZ Herald·2 Aug, 2026 05:00 PM5 mins to read‌Former All Blacks captain Sam Cane has thrown his support behind Helen Tufui's business and become the brand's official ambassador.Helen Tufui, co-founder of Hit Kit, talks to Tom Raynel about her experience treating concussion and why education is key to treatment.

Every Monday, we interview a small-business owner. This is now a regular feature of NZME’s editorial campaign, On The Up, showcasing uplifting stories