Colombia
Key Facts
—Economic spillover More than US$22 million (about COP 69.2 billion) in spending on hotels, restaurants, transport, retail and entertainment in Medellín, per the city’s Secretaria de Desarrollo Economico. This is not revenue, closed deals or export orders.
—Attendance vs buyers Total attendees rose to 65,000 from 60,000 in 2025, but specialised buyers fell from 11,000 to 9,000 and international buyers dropped from 2,000 to 1,600. Exhibiting brands declined from 650 to 630.
—Missed target Inexmoda and the city projected US$25 million in spillover before the event. The US$22 million result came in below that target, though no Colombian outlet has framed it as a shortfall.
