Despite a total population of just over six million people, the Baltic states counted around 33,000 startups last year
Stepping into the newly renovated Vilnius airport, visitors are greeted with a slew of billboards advertising products “Made in Lithuania”, including cybersecurity giant NordVPN.
Rather than focusing on heritage or artisanal craftsmanship promoted in similar campaigns in Italy or France, Lithuania and its Baltic neighbours Estonia and Latvia are highlighting that they are home to innovation.
The three countries have a growing number of startups recognised worldwide, such as online reselling platform Vinted, rideshare service Bolt and videotelephony pioneer Skype.
Despite a total population of just over six million people, the Baltic states possessed around 33,000 startups last year, according to data from Lursoft IT, a Latvian company specialising in business and financial databases.
