Aug 2, 2026 – 9.47amLondon | In one of his best-known lessons, homespun philosopher and coach Ted Lasso urged people to “be curious” rather than judgemental.Thousands of fans of the eponymous Apple TV show have taken that advice to heart – flocking every year to the real hometown of the fictional football team Richmond, turning the leafy and wealthy London enclave into a major tourist attraction.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles