A finished browser game is a bundle of static files. Whether you built it in Phaser, Three.js, Babylon.js, Godot, or plain canvas code, the output uploads anywhere, which is exactly why the publishing decision trips people up. Every channel accepts the same build, so the choice is never technical. It is about who owns the audience, who owns the money, and who owns the URL.
Here is how the three channels actually compare once you have shipped to all of them.
The Three Channels
Game portals aggregate thousands of titles, monetize with ads, and share revenue. Indie platforms like itch.io act as storefronts you control, with community feedback attached. Self-hosting on your own domain gives you everything except an audience.
Most developers who do this well use more than one at the same time. The marginal cost of adding a channel is usually just reading the submission guidelines and wiring up an SDK, so treating them as either/or leaves reach on the table for no reason.
