Google, Amazon, Reddit, Meta and Pinterest are all turning catalogs into ads.
Illustration: Axios Visuals
Product feeds are the engines behind digital advertising as shopping experiences become more native across search, social and streaming.
Why it matters: It's getting a lot easier to see something you like and buy it without leaving an app.
Axios Media Inc., 2026
Social, TV and AI tools offer discovery and checkout.
Retailers are redesigning digital catalogs around shopper engagement data, using adaptive layouts and real-time analytics to…
Instacart Introduces New Shoppable Vertical Video Feed for Advertisers
Start treating your catalog, product pages and site architecture as the infrastructure that AI agents need.
OpenAI is adding product feed tools that let ecommerce brands generate ChatGPT ads from catalogues, rather than build campaigns…
OpenAI has made it easier for e-commerce brands to run ads on ChatGPT BY automating product ads, tapping existing catalogue…
