When thousands of people gather for a concert, film premiere or major event, attention is usually focused on the performers, the production and the experience created for the audience.
Few consider the complex movement of people, equipment and teams that makes those moments possible. For Samuel Isong, that unseen process represents a business opportunity emerging alongside Nigeria’s growing creative economy.
After years of working around entertainment and witnessing the operational challenges affecting artists and event organisers, Isong identified a gap that extended beyond transportation. Through Ride With Me Logistics, he is building a business around coordination, reliability and specialised movement solutions for industries where timing and execution matter.
“The creative economy has grown tremendously, but the businesses supporting that growth have not received the same level of attention. Logistics is one of those critical areas that determines whether an experience succeeds or fails,” Isong says.
Isong’s understanding of the problem came from being close to the industry. Before launching Ride With Me, he worked in artist management, where he saw how challenges before an event could affect the final experience. A delayed arrival, poor coordination or unreliable movement could create pressure for artists, production teams and organisers.
