Friendships, much like natural diamonds, are shaped over time, built on trust, resilience, shared laughter, and countless unforgettable memories. This Friendship Day, De Beers celebrates these rare and enduring bonds through its heartwarming 'Love, From Bestie' campaign, honouring the people who stand by us through every chapter of life. The campaign beautifully captures the essence of friendships that shine with authenticity, proving that some relationships are just as precious as the rarest diamonds.DeBeers celebrates Friendship Day with Mallika Dua and Shweta Tripathi (Instagram)Shweta Pandey is a Senior Content Writer at Hindustan Times, with over 12 years of experience in beauty and wellness journalism, specialising in makeup, skincare, and hair care.
She began her professional writing journey in 2011, entering the evolving world of digital lifestyle journalism as beauty and wellness content rapidly transformed in India. Over the years, she has worked with reputed digital media houses like India Today, the Times of India and Skymet Weather, steadily building credibility through well-researched features, product reviews, and trend analyses. Her career reflects consistent growth, moving from content contributor to senior writer. She now plays a key role in shaping editorial strategy, social media content, and ensuring high-quality, reader-focused content that aligns with evolving audience needs.
