Lucio Co has renamed PrimeWater and pledged P6.7 billion to fix the company. But a new name cannot erase years of service failures—and the numbers raise a more challenging question: is P6.7 billion enough to turn PrimeWater into Hiraya?
What’s in a name? On June 10, 2026, PrimeWater Infrastructure Corp. was renamed Hiraya Water Corp., an aspirational name evoking hope and renewal.
But can a corporate transfiguration wash away years of public distrust? For many consumers, PrimeWater came to mean dry taps, weak pressure, poor water quality, and mounting frustration.
Lucio Co’s Crystal Bridges Holding Corp. may have bought the company from the Villar family, but changing a corporate name is far easier than changing what people remember. Before Hiraya can sell the promise of a fresh start, Lucio Co must first determine the actual cost of fixing the existing issues of the business he bought.
Crystal Bridges has announced P6.7 billion for the initial rehabilitation and expansion of the former PrimeWater network, covering water sources, treatment facilities, pumping stations, reservoirs, pipelines, and other infrastructure.
