Jaguars coach Liam Coen reportedly points to the attention on Caleb Williams and Kansas City Chiefs – says his Jacksonville players have real motivation because of no recognition (Image via Getty: Liam Coen​)Jacksonville Jaguars head coach Liam Coen joined 1010XL Jacksonville sports radio, where the coach took out his phone and scrolled through the NFL Network website.The coach saw 40 pictures of Chicago Bears quarterback Caleb Williams, and there wasn’t a single thing about any Jaguars player.He called it beautiful because he never has to manufacture motivation for his players.Jaguars coach Liam Coen says lack of recognition fuels Jacksonville’s motivationEven though his Jacksonville players are overlooked, Liam Coen does not have to make up stories to instill competitiveness in them.It comes to them naturally because they are being overlooked.The coach further said that the teams at the top have to make up stuff in order to motivate their players. In the Jaguars’ case, their lack of recognition fuels the franchise’s teamspirit and competitive fire.The coach further said that he can simply show his players how little respect they get and use it as genuine motivation to create a stronger gridiron presence.Coen added that players can tell when their coaches invent storylines or fake slights. Perennial contenders, or teams that are always at the top like the Kansas City Chiefs [mentioned by one of the radio hosts], have to find ways to stay hungry and make up stories to motivate their players.But the Jaguars have a real and constant reminder in their lack of recognition. This helps Coen motivate his Jacksonville players.NFL fans react to Liam Coen’s commentsWhen NFL insider Ari Meirov released the Liam Coen clip on X, cybercitizens did not stay quiet.“Caleb’s gonna have this in his IG dump after we wh*op that a*s week 13,” wrote one user.Another said: “Last thing you wanna do is mention Caleb. He keeps receipts of everything and he’s using it as motivation.”A commenter wrote: “Caleb Williams just got his nails done. The website has a duty to tell us the color.”Former BetMGM Sportsbook Team member Ryan Taylor commented:“Motivation or not this team is going first to worst in the division. Terrible offseason. Didn’t improve at all.”Jaguars’ 2025 season under Liam CoenThe Jaguars went 13-4 in the 2025 season under Liam Coen in his first season as head coach.They won the AFC South title and reached the Wild Card round but were eliminated from the 2025–26 NFL playoffs by the Buffalo Bills in January 2026, losing 27-24.Some fans praise Liam Coen while others disagreeA cybercitizen was happy with Coen’s comments:“I love this guy. We got us a great HC who knows how to motivate his players. The media will have no choice but to recognize the [Jaguars] if they keep winning games and having entertaining prime-time games.”Pro Football Network immediately shared a July 11 post about the Jacksonville Jaguars and captioned it: “We got you, Liam.”Another post read: “Nobody talks about the Jags because they are a small-market team.”Another said: “Call me crazy but this is loser behavior.”