Korea Tourism Organization Brings "Your Korea Starts Here" to American Dream
Two-day immersive K-Tourism roadshow featuring traditional performances, K-Pop, K-Food, K-Beauty, and exclusive travel giveaways at American Dream Court A.
The Ministry of Culture, Sports and Tourism, in partnership with the Korea Tourism Organization (KTO), will present "Your Korea Starts Here," a two-day K-Tourism Roadshow at American Dream on Saturday, August 1, and Sunday, August 2, 2026. The immersive public event will transform Court A into a celebration of Korean culture, travel, food, beauty, and entertainment, offering visitors an opportunity to experience Korea firsthand while discovering why it has become one of the world's most dynamic travel destinations.
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As global interest in Korean culture continues to grow, Your Korea Starts Here brings together authentic cultural experiences and travel inspiration in one destination. Designed for families, K-culture enthusiasts, and travelers alike, the event showcases both Korea's rich traditions and contemporary lifestyle through interactive programming that encourages visitors to explore, participate, and connect.
