For decades, teenagers’ dream jobs were becoming a doctor, lawyer, or engineer. But for generations who grew up in the digital era, that dream now looks more like ring lights, brand deals, and viral videos. More than half of Gen Zers want to become influencers—and one Arizona college has created a degree to help students pursue their content creation dreams.
Arizona State University recently unveiled a content creation bachelor’s track, where students learn the ins and outs of building a social media empire. During the program, aspiring influencers study how to grow their brand and create impactful posts across video, podcast, and social media platforms. Students “master the art and science of digital influence,” with the option of taking classes online or in-person at ASU’s downtown Phoenix campus or L.A. location.
“The Bachelor of Arts program in content creation prepares you to become an influencer and strategic storyteller who thrives in the rapidly evolving creator economy,” the program’s press release says. “Upon graduation, you are equipped for entrepreneurial and professional roles in content strategy, digital influencing, brand development, social media management and audience engagement across industries.”
