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After a rare mid-summer weekend at the box office without a new wide release, moviegoers are gobbling up the chance to see Tom Holland and Zendaya return to the big screen for Sony Pictures‘ Spider-Man: Brand New Day.
Marvel Studios‘ latest offering caught a staggering $72 million from Thursday previews on 4,300 North American screens. This sets the record for a previews sum, topping the $60 million that Avengers: Endgame took in 2019 before it scored the top marks for its opening weekend with $357.1 million domestically and an unbelievable $1.2 billion globally.
Needless to say, Thursday’s tally gives the web-slinger by far the year’s biggest previews total. Universal’s The Odyssey had previously led the way in 2026 previews with $17.6 million, followed by Toy Story 5 at $17.5 million and Michael with $12.6 million. Both Toy Story 5 and Michael have surpassed the billion-dollar mark globally, while The Odyssey is well on its way to hitting that milestone, having crossed $700 million earlier this week.
The last Spidey movie to hit the big screen was Spider-Man: No Way Home, which collected $50 million in Thursday previews when it opened in December 2021. Its opening weekend notched $260.1 million domestically and $587.2 million worldwide. At the time, No Way Home’s commercial success — culminating with its $1.9 billion global total for No. 8 all-time — appeared to be anomalous, given the surprise appearance of previous Peter Parkers in Tobey Maguire and Andrew Garfield, along with the lack of major theatrical competition coming out of COVID.
