The European Union rolled out a new team on Friday to rein in AI companies across the world, in one of the most aggressive regulations the high-tech sector has so far faced as fears rise over the risks the rapidly advancing technology poses to people, politics and prosperity.
Brussels aims to track the use of AI models for violations of its new regulations, like the publishing of sexually explicit material, fake photos and videos, and cyber threats to public infrastructure. When the bloc’s AI Act comes into force on Sunday, AI companies will be required to make clear to consumers with labels or digital watermarks that chatbots or imagery are generated with AI.
“As enforcement begins, we are taking an important step towards AI that people and businesses can understand and trust, and whose benefits are shared widely across our society,” said Henna Virkkunen, the EU chief for tech sovereignty, on Friday.
The European Commission said in a statement that new regulations also include “systemic risks” posed by AI like “chemical, biological, radiological and nuclear incidents, loss of control, cyber offense, harmful manipulation and threats to fundamental rights.”
The team is the latest move in the 27-nation EU’s “tech sovereignty” strategy that welds landmark digital regulations with economic ambition that has seen over the past week billions of euros in fines on Big Tech companies as well as record investment in AI infrastructure inside the bloc.
