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CEOs face an increasingly skeptical American public that's laser-focused on affordability and fairness, according to polling from the Brunswick Group and Echelon Insights provided first to Axios.

Why it matters: With the midterms less than 100 days away, the results show corporate leaders need to build trust through consistency and neutrality — rather than trying to chase political headwinds.

By the numbers: 41% of Americans surveyed said a topic linked to affordability (cost of living, the economy, jobs) is the biggest issue facing the country right now.