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Bottom line: Apple's last quarterly earnings report under CEO Tim Cook showed gains across nearly every category, led by iPhone and Mac sales. The budget MacBook Neo appears to have been a major contributor to that growth. But as the Cupertino company prepares to hand the reins to a new CEO, rising prices could complicate the road ahead. Apple has already begun responding with a new leasing program.
iPhone sales drove the largest gains, bringing in $54.3 billion in revenue during the third quarter of fiscal 2026, up 22% YoY. Services, wearables, iPads, and especially Macs also contributed, pushing overall revenue to $109 billion, up 16% YoY.
The MacBook Neo, Apple's first budget-priced MacBook, was likely the biggest driver behind that Mac growth. The entry-level notebook couldn't hold onto its $600 launch price for long, but it quickly outsold the MacBook Air and pushed Apple to double its production target.












