PremiumUpdatedShayne CurrieNZME Editor-at-Large·NZ Herald·31 Jul, 2026 12:05 AM9 mins to read‌TikTok Australia-New Zealand global business solutions general manager Amy Bradshaw and Infometrics chief executive Brad Olsen, who announced on Friday that he was stepping back from that role. Photo montage / NZMEMedia Insider analysis: TikTok’s strategy comes as new PHD research delves into the professional relationships between journalists and public relations professionals.A media story emerged this week that illustrated, perfectly, the importance of digging deeper.

TikTok went on a public relations offensive in New Zealand, releasing an Infometrics report, claiming