Legacy wire services (PR Newswire, Business Wire) start at $700+ per release for text-only distribution and charge extra for images, video, and multimedia. Most require contracts.
Modern alternatives deliver comparable publisher placements at $250-$400 per release with all-inclusive pricing and no contracts.
AI search visibility is emerging as a new distribution channel for those focused on Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). Press releases indexed by ChatGPT, Perplexity, and Gemini create persistent discoverability beyond traditional media placement.
The cheapest services aren’t always the best value. Budget distribution that lands on low-authority sites delivers negligible visibility compared to services that place on recognisable publishers and carries risks of getting your site marked as spam.
Press release services have evolved far beyond simply sending company news to wires. Today, businesses use these services to increase brand visibility, support SEO campaigns, secure media coverage, and place their stories in front of audiences across publisher networks, news sites, and online channels. With information flowing at near instant speed in 2026, visibility has become a necessity for modern business survival.
