Foundations partner Max Gredinger believed the jazz-pop singer-songwriter's potential was limitless from the start — and supported her transformative past year.
Sean Ellman
Max Gredinger has a theory about why — as a teen growing up outside Boston who ran a hip-hop blog and loved mixtape culture — he had the confidence to not only firmly decide on a career in the music industry but start managing artists.
“Realistically? Probably arrogance,” Gredinger says with a laugh. “A feeling that I knew something that people who were far more seasoned than I didn’t know.” That feeling didn’t exactly lead him astray: Through a friend who knew Mike Posner’s cousin, Gredinger ended up crafting the digital marketing plan for Posner’s first mixtape (which led to the artist’s global breakthrough hit, “Cooler Than Me”) as a high school junior. He ultimately graduated from Syracuse University’s Martin Bandier Program for Recording and Entertainment Industries.
But Gredinger, who’s now a partner at management company Foundations, gleaned a bigger lesson from his youthful confidence: “There’s a total benefit to not knowing how the business works when you’re just entering the workforce, because you don’t even think about things in or outside the box — you don’t even understand the concept of a box.”
