For many of us, the day starts with coffee or tea and continues with a steady stream of sips. Add the occasional soda or glass of red wine at night, and those habits can gradually dull the brightness of our smiles over time. But one old-school formula has developed a loyal following, promising noticeably brighter teeth in less than a week, making it an easy addition to a daily routine that helps maintain a whiter smile between dental visits. A product from Euthymol — a 19th-century British dental imprint that’s now owned by Korean brand LG — this extraordinary pink whitening toothpaste is gaining traction as one of the brand’s most iconic products, packaged in a sleek, fully recyclable aluminum tube with a retro-inspired design that reflects the brand’s more than 125-year history.
At $13 for a 3.7-ounce tube, the formula works as an everyday toothpaste while targeting stains from several fronts. It contains 1,000 ppm fluoride to strengthen enamel and help protect against cavities, along with sodium hexametaphosphate, which helps prevent stain-causing particles from sticking to the enamel in the first place. The formula also includes hydrated silica, a polishing ingredient that helps lift plaque and surface discoloration as you brush. Together, these ingredients brighten teeth while delivering the ultra-fresh, just-cleaned feeling longtime fans rave about. One reviewer even described the effect as “oven cleaning for your mouth.”
