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Health tech and AI come to equestrianism
A heritage sport is enjoying a data revolution, with animal welfare as the justification
TL;DRAI
Sleip and Equiyd reach 35,000 horses; UK leads Europe's equine market with 1.8M amateurs adopting. Welfare-first sentiment (70% UK riders) plus light regulation accelerate AI SaaS adoption among amateurs with strong unit economics (coach/vet savings).
604 words~3 min read
