News
The agency’s pricing tool tackles a major influencer marketing inconsistency.
by Emmy Liederman July 30 2026
Creators have long admitted they don’t know what to charge for brand deals, and brands also aren’t confident in how much they’re paying them.
Creator marketing agency Billion Dollar Boy is addressing this gap with its Creator Investment Intelligence tool on its tech platform Companion, which uses past quotes and final deals totaling $173 million in spend from its clients to calculate a reasonable rate. Rejecting follower-based pricing counts and public rate cards, Billion Dollar Boy considers factors including region, usage rights and product timelines before making a pricing suggestion.
