A few weeks into building this, I ran my own tool on a tester's site — a plumber — and proudly showed him the content plan it spat out. He read it for about ten seconds and said, "this could be for literally any plumber." He was right. It was generic mush. That was the moment I realized the hard part of this whole thing isn't the AI writing — it's everything that comes before it.
Because for a solo founder or a small business, AI basically solved writing. I can generate a decent 1,500-word article in 30 seconds. What it did not solve — and arguably made worse — is knowing what to write, and whether anyone (or any AI) will ever surface it. That gap is what I've spent the last few months building around, and I'm posting because I need people to break it. More on that at the end.
The version that embarrassed me
The first build was the obvious one: keyword research, scrape the SERP, cluster into topics, hand back a tidy plan. It demoed beautifully and was useless — for exactly the reason the plumber spotted. It only knew the category, not the business, so every plan came out the same. It also only cared about Google, right as people started asking ChatGPT and Perplexity for recommendations instead.
