Audi USA's configurator already includes the 2027 Q9 and SQ9.
The base Q9 starts at $89,095 and rises to $119,395 for the SQ9.
A fully loaded SQ9 reaches $130,245.
It usually takes months, or even up to a year, for a German luxury brand to fire up the configurator on its website in the United States, but the Audi Q9 is an exception. Mere days after its world premiere, the build tool for the full-size SUV is already live on the official website. There’s a good reason for that, as the belated rival to the BMW X7 and Mercedes GLS is perhaps the most US-centric product ever to carry the Four Rings.
North America will be by far its most important market, as Europeans don’t have quite the same appetite for these mastodons. As someone who lives on the old continent, it doesn’t happen very often to run into a GLS, X7, or other full-size luxobarge. Aside from the U.S., I imagine the Q9 will also do well in the Middle East, where three-row SUVs remain a hot commodity.
