The proposed NBA Europe league is expected to deliver a major economic boost to Istanbul, with projections showing the city could generate $2.2 billion in economic activity over a 10-year period if it becomes one of the competition's founding markets.
The new league, a joint venture between the NBA and FIBA, is expected to launch in October 2027 and aims to reshape the commercial landscape of European basketball while creating significant financial opportunities for host cities.
According to projections compiled from a report by The Sports Consultancy, Istanbul's total economic impact between 2027 and 2036 would reach approximately $2.2 billion.
The estimate includes direct revenues such as ticket sales, merchandise, sponsorships and broadcasting rights, along with indirect benefits generated through tourism, supply chains, local businesses and full-time employment linked to the league.
The report also projects the league would contribute $819 million to Türkiye's gross domestic product (GDP) over the same period.
