Very few posts on this blog explain how to do something in software. On the blogs I ran before this one, and killed later, I wrote a lot more of that kind of content, because I needed it more back then. But I noticed that with AI, this need slowly went down for me too. At some point I asked myself why I don't go back to it, and how much sense that would even make.
Just Ask Google
I used to open Google, type my problem, and somehow find a solution close enough to what I needed. Now the numbers tell a different story.
In 2026, less than a third of Google searches end with a click to any website. For the rest, AI Overviews already answer the question, so the user never leaves the search page. On queries where an AI Overview shows up, click rates sometimes drop as low as 17-20%.
So which posts still get clicked? Not the "how do I do X" ones. Comparison posts and posts that share real experience get more clicks. The other type gets pulled out by AI and handed straight to the reader, without the blog in between.
