Last week, Lululemon was sued by a California woman in Los Angeles Superior Court, claiming the company listed products with “fictitious regular prices” and “corresponding phantom discounts.” According to plaintiff Annette Cody, Lululemon has been displaying false original prices, only to strike them through and make the new “sale” prices look more enticing.
Cody alleges that in April she purchased a pair of Lululemon’s Wunder Train high-rise tights, in which the listed price of $59 was accompanied by a strikethrough price of $98, representing a $39 discount. However, Cody says that those tights hadn’t been sold on Lululemon’s website for the full $98 price since October 2025.
The Lululemon news comes just days after Nike was hit with a similar fake advertising lawsuit earlier this month. The new filing alleges Nike implements false strikethrough prices that deceive customers into thinking they’re getting a deeper discount than they actually are. In the filing, the plaintiff’s counsel says that between Sept. 8, 2025 and March 14, 2026, a pair of black Nike Air Max 2017 sneakers were listed for various sale prices alongside an original reference price of $190. In reality, the lawsuit states, the shoes had been continuously marked down for at least that six-month-period.
