The internet was mixed on Justin Bieber‘s acoustic performance of “Everything Hallelujah” during the FIFA World Cup Final halftime show, but the superstar singer turned the outing into a net positive for charity.
Bieber stepped on the field during FIFA’s inaugural halftime show wearing a custom look by his own apparel brand, SKYLRK. On his feet, he slipped into a pair of SKYLRK kicks from the brand’s Matter Daddy Line in a latte colorway that has not yet been released to the public, per Hypebeast. The rest of his look — down to an earpiece — was reportedly all custom and not available for general sales.
Bieber and his SKYLRK sneakers.
(Photo by David Ramos/Getty Images)
After the World Cup, Bieber donated the SKYLRK sneakers to Christie’s auction house for the One Goal auction, which benefits the FIFA Global Citizen Education Fund. The $100 million initiative was mounted to expand access to quality education and football for children worldwide by supporting grassroots organizations and inclusive learning programs.
