The third NFL Flag Championships this past weekend reached 14.3 million viewers across ABC, ESPN, and other Disney-owned platforms, according to Nielsen Big Data + Panel.
The multiday event brought together championship teams from regional tournaments hosted by all 32 NFL clubs, as well as international squads from 12 countries. All told, more than 350 girls’ and boys’ teams competed for titles in 8U through high school divisions.
A majority of games were broadcast on Disney-owned networks, including ESPN, ESPN2, and ABC; all games, meanwhile, were available to stream on the ESPN App and NFL+.
ESPN told Front Office Sports that the girls high school division title game, which kicked off at 5 p.m. Eastern on Sunday, July 26, drew 1.12 million viewers across all platforms, making it the most-watched NFL Flag game on record. While ABC brought in the most viewers, the game also aired on ESPN Deportes, Disney+, Disney XD, Disney Channel, and the NFL Network. It peaked at 1.34 million viewers, the network said.
The broader girls and boys championship game window—between 4 and 6 p.m. Eastern on July 26—averaged 882,000 viewers, a 42% increase from last year’s championship games, which aired on comparable networks.
