When sports betting companies promise prizes during major football tournaments, the rewards are usually familiar, cash bonuses, smartphones, or perhaps a brand-new car. This week, however, one operator chose a different path.
At a ceremony held on Monday at the Ikeja Marriott Hotel, digital gaming platform iLOTBET presented Samuel Nneke, a businessman from Sokoto State, with the keys to a five-bedroom duplex valued at approximately ₦150 million, bringing an end to its 2026 FIFA World Cup promotional campaign.
The presentation, attended by regulators, media representatives, business partners and invited guests, marked one of the largest publicly presented customer prizes by a Nigerian sports betting company during this year’s World Cup.
Hosted by Nollywood actor Jide Awobona, the event transformed what could have been a routine prize presentation into a celebration that rewarded not only the grand prize winner but dozens of other attendees.
The house giveaway formed the centrepiece of iLOTBET’s World Cup campaign, which ran throughout the tournament.
