Mxit users once spent hours chatting, sharing statuses and sending buzzes on the mobile messaging platform that became a digital hangout space for a generation of South Africans.
I'll admit it. I'm an absolute sucker for a good throwback. There's just something about revisiting the days when life felt a little less complicated, our biggest worry was whether we'd get caught using the house phone, and social media was actually ... fun.
Former Mxit CEO Alan Knott-Craig Jr recently admitted he got the strategy wrong when trying to compete with WhatsApp instead of sticking to what made Mxit different.
Fair enough. While the business world debates where it all went wrong, the rest of us are too busy remembering everything Mxit got so right.
The other day I asked a few friends if they could still remember their Mxit goodbye messages. Not one of them hesitated. Some kept it short and sweet with the legendary "GTG", "BRB", or "TLT" (tot laat toe).
