Spotify transformed the way Nairobi experiences music through Greasy Tunes Nairobi, a two-week cultural festival that turned everyday listening habits into real-world experiences spanning food, fashion, podcasts, live performances, faith, sport and nightlife.
Held at Heltz House from July 15 to 26, the event brought together artists, creators and young audiences, reflecting how music influences daily life beyond streaming platforms.
The festival was inspired by Spotify data showing that Nairobi's youth are among the most engaged listeners in Africa. According to the platform's June 2026 figures, listeners aged 18 to 24 accounted for 53.7 percent of music streams in Nairobi, the highest Gen Z share among Nairobi, Lagos and Johannesburg. Listening peaked at 6 p.m., with evening hours accounting for a significant portion of daily streams.
“Greasy Tunes brings the energy people experience on Spotify into a shared physical space,” said Agnes Opondo, Spotify East Africa's Artists and Labels Partnerships Lead. “The programme reflects how music already connects Nairobi’s young listeners, whether through food, conversation, creativity or community.”
The first week, themed Starters, explored the role of music in everyday social rituals. Activities included the Greasy Tunes Café and Hotspot, which served as a community hub, and the Kitchen Opening Party with The BAG, blending food and music culture.
