The tourism industry continues to navigate a turbulent period with soaring jet fuel prices and the knock-on effect on travel costs. But amid all this, how is Europe faring?
Pretty well, or to be precise, “steady”, according to the Travel Insights 2026: Focus on Europe report published by Amadeus Travel Intelligence and UN Tourism.
Latest findings reveal that the continent remains resilient and continues to "hold up well overall", with passenger traffic having grown 2.3% as well as hotel occupancy up 2% from May 2025 to April 2026 compared to the year prior.
Europe remains the world’s largest tourism destination region, welcoming more than 130 million international tourists in the first quarter of 2026.
Reflecting a 4% increase, this builds on the “strong momentum of 2025”, the report said, with some European destinations having “benefitted from the redirection of tourism flow in March”.
