K Raheja Group, a diversified enterprise with interests spanning real estate development, hospitality, commercial assets and strategic investments has appointed Vijayta Nikhil Raheja as the chief executive officer (CEO) of the group with immediate effect, the company said in a statement on Wednesday.Vijayta Raheja’s appointment as CEO marks a milestone in her 16-year association with the K Raheja Group, including nearly six years as chief operating officer. Previously, she spent nearly a decade as strategic advisor to the group’s hospitality business, where she contributed to its marketing, brand positioning, and strategic growth.She also brings broader experience in business strategy, marketing, retail activations, and media engagements, having advised brands and companies in an independent professional capacity.Also read: Homebuyers 'fraud': ED attaches Raheja Developers' assets worth over Rs 1,110 croreDuring her tenure as COO, Vijayta Raheja has been instrumental in strengthening corporate governance, institutionalising systems and processes, driving organisational transformation, and leading strategic initiatives across the Group.As CEO, she will continue to report to the Managing Director, Nikhil K. Raheja, and will be responsible for driving the group’s strategic direction, business operations, governance, commercial and compliance functions, organisational transformation, and the implementation of best-in-class systems and processes across its businesses.The appointment marks an important step in the Group’s long-term vision of strengthening institutional leadership.“Vijayta has consistently demonstrated exceptional leadership, integrity, sound business judgement, and an unwavering commitment to excellence. Her appointment as chief executive officer reflects our confidence in her ability to lead the K Raheja Group into its next chapter while preserving the values upon which our legacy has been built. We are confident that under her leadership, the Group will continue to grow with purpose, innovation, and a long-term vision,” the group promoters said in a statement.