Note: This is the honest developer-story version of an internal postmortem. If you want a shorter, more meme-friendly version, we have one on Medium. If you want a first, code-heavy version, it's on Dev.to. This one is the long form.
Where we started
Two founders. 180 combined hours of work. One React Native template we were quietly proud of. Twelve screens, Expo SDK, TypeScript, NativeWind, tab-based navigation, auth screens that looked like Instagram's. We priced it at $29 and launched on a Tuesday morning.
By Friday evening we had:
5 sales






